First Offline Meowstery Pop‑up for Lord of Mysteries

Meowstery’s first themed pop‑up for Lord of Mysteries opened during the National Day holiday in October 2025. The activation blended luck motifs with the mascot’s cuteness to match fans’ affection for Meowstery and to enrich the IP’s offline experiences while channeling Meowstery’s core message of good fortune. Visual highlights — including a glass display installation, a five‑meter‑tall inflatable, and multiple immersive photo zones — created magazine‑worthy photo moments and established an exclusive offline check‑in spot for fans.